How to market your business in 5 easy tips
- suzistrong
- Oct 9
- 1 min read
1. Know Your Audience
Knowing your audience matters, as obviously you can't market to everyone — and you shouldn't.
Define your ideal customer (age, location, interests, problems).
Use free tools like Google Analytics or social media insights to learn who engages with your business.
2. Build a Strong Online Presence
Start with:
A simple, mobile-friendly website (try Wix, Squarespace, or WordPress).
Create or claim your Google Business Profile so customers can find you in local searches.
Maintain consistent branding (logo, colors, tone) across all platforms.
3. Leverage Social Media
Pick 1–2 platforms where your audience spends time.
Post regularly: tips, behind-the-scenes, customer stories, promotions.
Engage with comments and messages.
Use hashtags and location tags for discovery.
4. Offer Value with Content
Create helpful or interesting content to attract attention and build trust.
Blog posts, videos, or infographics related to your industry.
“How-to” guides, FAQs, or product use tips.
Use free tools like Canva to create graphics or Reels.
5. Encourage Word-of-Mouth
People trust recommendations.
Ask happy customers to leave reviews (Google, Yelp, Facebook).
Provide an incentive to leave a review like a $10 gift card
Run a referral program – get a reward for referring a friend. (e.g., “Give $10, Get $10”).
Collect and share user-generated content or testimonials.
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