Smart Masonry

"Suzanne of Strong Media Solutions worked with us at a time when the company was scrambling to meet its growth commitments in introducing the product to the market.

It was an intense time and like all new innovative products was struggling with the inertia of the building industry not to change.

Suzanne was heavily involved in developing copy that positioned the company and the product with customers. She managed the multiple suppliers in the process of implementing the approach with considerable skill and aplomb.

Suzanne was a strong member of the team and was always a contributor to the smart approach.

While not from the building and construction industry, she demonstrated that she has the intellect and the drive to quickly learn the nuances and to bring her experience to the challenge of developing smart solutions to our marketing challenges."

Bill Davis
Chief Operating Officer.

Brief:
Effective marketing of a new invention in masonry, which involved overcoming hurdles of prejudice and the status quo that are prevalent in the building industry.

Presenting this new building system as a viable and cost effective new option for key players in the industry and supporting the sales team in seeking to facilitate the gradual adoption of the product across the board. An extremely challenging task.

Solution:
Strong Media Solutions provided the following services;

design & copywriting of promotional material including brochures, data sheets, customer testimonials and company profile & folder.
writing, editing and layout of bi-monthly newsletter both online (e-newsletter) and offline.
visual & functional development of the website.
ongoing maintenance of the website; including writing media releases, uploading engineering information and design drawings as well as technical and training content, customer testimonial documents and updating the image library onto the Smart Masonry website.
maintenance and collation of the Smart Masonry contact database as well as the collection of statistics and customer information via emails on the website.
answering enquiries for sales/marketing information to the public and the industry.
devising promotional gifts for clientelle.
editorial writing and coordination of advertising in trade publications.

Benefits:
Smart Masonry benefitted by recieving ongoing feeds of information and marketing material to sales staff as well as to new, prospective and existing clients building up their public image by this as well as media coverage extending their exciting image of innovation.

Being a new product Smart Masonry needed to be presented in a fresh way to the industry. Smart Masonry benefitted from Strong Media Solutions creative, corporate and dynamic way of presenting as well as writing material to reach their audience of engineers, builders and blocklayers.

Smart Masonry was able to generate sales through the information conveyed in newsletters, advertisements, editorial in magazines, news items and data sheets on the website and an e-newsletter direct to the customer. This was an enormous benefit to Smart Masonry struggling to break into a difficult and conservative market.

Smart Masonry

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